Tuesday, June 30, 2009

Seth Godin and the Death of Print Media

Seth Godin had some strong words today re: the death-rattle of print media:
Conde Nast (publisher of the Wired (Chris's magazine) and yes, the New Yorker (Malcolm's magazine)), is going to go out of business long before you get sick, never mind die. So will newspapers printed on paper. They're going to disappear before you do. I'm not wishing for this to happen, but by refusing to build new digital assets that matter, traditional publishers are forfeiting their future.
The writing is on the wall for those who are willing to see it. The problem is not so much the arrogance of traditional media as they're being shown the door; it's their lack of foresight. Traditional media has been tardy. Traditional media has been reactive. Traditional media has occasionally been petulant and angry. And now they are paying the price.

Conde Nast, by the way, is the same Corporate Overlord that owns reddit.com, where I've spent entirely too much time, and with which I've always had a love/hate relationship, and about which I'll have (much) more to say in the future...

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